Abe owns a thriving men’s wear shop in Golders Green, but his prosperity starts to weaken when a competitor opens a shop next door to his on his left. Then, a month later, things get even worse when another competitor opens a shop next door to his on his right.
“Oy veh,” he says to himself, “three men’s wear shops in a row is nothing but bad news.”
But then, two months later, things start to look up. The competitor on his left has put up a sign in his window saying: –
SALE. MUST CLOSE. QUALITY CLOTHING. LOWEST PRICES.
Then, a week later, the competitor on his right puts up a sign saying: –
BANKRUPT. CLOSING DOWN SALE. EVERYTHING LESS THAN COST
So Abe immediately puts up a big sign over the front door to his shop: –
MAIN ENTRANCE TO THE BIG SALE
Credit: David Minkoff, A Word In Your Eye