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When did social media become the new yeshivish industry?

social-media-experts-as-real-as-unicornsOn a daily basis I get emails from dozens of frum people trying to sell me social media services, I have also recently started to receive calls from former classmates of mine who couldn’t do the kollel thing and went “into” social media. I’m not sure when the trend started, but it seems that Social Media has become the latest thing for yeshiva guys to get into. I guess it’s similar to cell phones, pagers, real estate, nursing homes, car leasing, Ambit, and whole laundry list of things that one doesn’t need to build a resume to get into. It seems that the social media industry is now filled with a bunch of folks who feel that keeping up with Mashable and reading online tutorials can monetize your blog and get your you tube video a million hits.

Sure, I know some SEO experts, two yeshiva dropout friends of mine have been very successful, but it wasn’t overnight. They’ve built up reddit, digg, yelp, twitter, youtube, and facebook accounts that they could sell. They sell yelp reviews, they build sites that they make viral and can live off the advertising. Not everyone can do this and luckily for most of these so called “social media experts” the frum community is just catching up to the rest of the world in technology. There are but a few people who don’t use the internet regularly and it’s hard to find someone who still complains about how twitter is just a bunch of people telling you what they had for lunch. I myself have twitter, but I rarely tweet.

Don’t get me wrong, I think it’s great when frum people figure out how to market their wares and make some money for themselves, I just don’t like the embellishment. If you just watched some videos and read some blogs, you’re no social media expert. I’m still waiting for someone to come and subsidize my blog, because generally small time blogs do not make money from advertising. I’m getting between 60k-80k unique visitors a month and breaking $400 is hard to pull off.

I guess it’s also ironic that the same people who hold Daas Torah to such high esteem are the same ones going against their internet bans and chumros and trying to make money from this evil thing we call the internet. I’m certian that some people would go as far to say that making money from the internet is like holding a shul dance in order to pay operations expenses.

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Letters to the Editor 14 letters since 2020

  1. Be thankful they are not in the shopping malls hocking dead sea skin care products like the post-army chiloni folks. Queue the West Side Story music.

    1. I’ve run into those guys everywhere.

      Most interesting was in Minneapolis of all places, in the Mall of America. Of all places to talk hebrew…

    2. I saw a guy selling that stuff… he told me he was Italian when I could tell he was an Israeli Jew.

  2. Haha, I run several corporations social media pages yet I never sent you an email “hawking” my services. Nothing is easy in life and anyone who’s only background in social media /marketing is watching some videos, won’t successed I’m keeping their clients happy for long…

  3. Be thankful they are not in the shopping malls hocking dead sea skin care products like the post-army chiloni folks. Queue the West Side Story music.

    1. I’ve run into those guys everywhere.

      Most interesting was in Minneapolis of all places, in the Mall of America. Of all places to talk hebrew…

    2. I saw a guy selling that stuff… he told me he was Italian when I could tell he was an Israeli Jew.

  4. Not only do they do social media, there’s even this one (ex) yeshiva guy in the Bay area that runs a satire site since its the latest thing to get into 🙂

  5. Haha, I run several corporations social media pages yet I never sent you an email “hawking” my services. Nothing is easy in life and anyone who’s only background in social media /marketing is watching some videos, won’t successed I’m keeping their clients happy for long…

  6. Not only do they do social media, there’s even this one (ex) yeshiva guy in the Bay area that runs a satire site since its the latest thing to get into 🙂

  7. I have been in the “social industry” on the brand and agency side for a while (before it was called social). There are only a handful of people who really get this space, and there are a few kipot that get it. But they are the “kippa” not yarmulka crowd.

  8. I have been in the “social industry” on the brand and agency side for a while (before it was called social). There are only a handful of people who really get this space, and there are a few kipot that get it. But they are the “kippa” not yarmulka crowd.

  9. $400!!! What!?! I had a website with no original content with zero SEO, all my traffic was direct spam and I was making on average $5 for every 100 hits (amounting to thousands of dollars a month) because I had amazing ad placement, and the ads were by AdSense which displays optimal content and pays well.

    You, on the other hand have a willing audience that spend a lot more time on your site than my viewers did, you can monetize even better than I did. If you need some help monetizing your website feel free to email me.

  10. $400!!! What!?! I had a website with no original content with zero SEO, all my traffic was direct spam and I was making on average $5 for every 100 hits (amounting to thousands of dollars a month) because I had amazing ad placement, and the ads were by AdSense which displays optimal content and pays well.

    You, on the other hand have a willing audience that spend a lot more time on your site than my viewers did, you can monetize even better than I did. If you need some help monetizing your website feel free to email me.

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